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About

Built by insiders.

Started in June 2025 as a still life platform built for commerce teams.

Black asymmetric cami, catalog still life
reica
SKU-456Black asymmetric camiFront still life · 1K
Approved96/100
From the atelier to the catalog01 / 04

We didn't start reica to build "another AI image tool."

We started it because we spent decades inside fashion enterprises: directing product shoots, setting quality standards for e-commerce and print, knowing exactly what a perfect still life looks like before it ever reaches the consumer.

And we kept seeing the same problem: brands paying €125K–€250K per year to photograph 500 SKUs. Shot by shot. Studio rental. Retouching. Reshoots. And still, 22% of returns happen because the product looks different online than in real life.

So we encoded every production standard, every quality checkpoint, and every still life rule into software. reica is that system. Not a tool built by engineers who've never been on set. A production platform built by people who've spent their careers on one.

01 · The standard

Encoded production standards.

reica is not a random image generator. It is a governed workflow. Lighting, angles, and composition rules aren't left to a prompt; they are hardcoded into the architecture to guarantee a commercial-grade result every single time.

02 · The validation

Similarity Score + Quality Score.

Our proprietary validation layer measures source fidelity and commercial readiness. If texture, color, shape, or output quality fall outside the standard, the generation is rejected automatically.

Full Validation Layer breakdown
03 · The capability

One quality line, 100,000 SKUs.

Studio quality is easy for one SKU. reica holds that exact same quality line across 100,000 SKUs running in parallel. Total consistency at catalog scale.

The Team

Experience codified.

Not a tool built by engineers who've never been on set. A production platform built by people who've spent their careers on one.

Background
Decades inside fashion enterprises: product shoots, e-commerce and print standards
Founded
June 2025
Studio
Napoli, Italy
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Portrait of Alex Genovese

Alex Genovese

Co-Founder

Spent his career inside fashion enterprises, where product imagery has to be exact. At reica he leads the platform that encodes those standards into every generation.

Alex GenoveseCo-Founder
LinkedIn profile
Portrait of Roberto Laurentino

Roberto Laurentino

Co-Founder

Decades on fashion sets, directing product shoots and setting the quality bar for e-commerce and print. At reica he defines what a commercial-grade still life is.

Roberto LaurentinoCo-Founder
LinkedIn profile

What we believe

01

Quality above all

Our proprietary Similarity Score validates product fidelity against the original source, while Quality Score verifies commercial readiness before export, so every asset that leaves reica is production-ready, on-brief, and brand-accurate.

02

Scale without compromise

From 1 SKU to 100,000+, the standard doesn't drop. Batch operations run in parallel, with automated quality control at every step.

03

Expertise, encoded

Decades of fashion production knowledge, from lighting standards to composition rules and quality checkpoints, are built into the system, not the prompt.

04

Commerce-ready, always

Every still life asset is ready for e-commerce, social, and print. No manual retouching, no reshoots. One upload, catalog-scale deployable assets.

By the numbers

70–90%

Production cost reduction vs. traditional studio shoots

2

Proprietary validation scores before export

100K+

Assets generated in a single batch run

22%

Of product returns are caused by inaccurate visual representation online

The market we're in

Still paid Saved with reica, 70% up to 90%

€125K–€250K

What brands pay every year to photograph 500 SKUs.

reica cuts that by 70–90%: €88K–€225K a year back on the same 500 SKUs.

Run your own numbers

Enterprise-ready still life

Scale visual brand production without studio cost.

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